2025 Moutai Cup Singapore-Malaysia Lion Dance Championship

Watch top lion dance teams from Singapore & Malaysia compete at Singapore Sports Hub! FREE admission. Enjoy cultural performances, brand exhibits, and an electrifying atmosphere.

The 2025 Moutai Cup Singapore-Malaysia High-Stakes Lion Dance Championship is set to electrify Singapore's iconic National Stadium at OCBC Square on December 6, 2025. Building on the premium brand momentum from the Moutai Singapore Open golf tournament, this strategic event aims to deepen Moutai's cultural connection and brand influence within the Southeast Asian market.

The championship will feature an exhilarating showdown between nine elite Singaporean lion dance teams and two top-tier Malaysian squads, all competing on high stakes for top honors. The event promises a full day of cultural spectacle, open to the public with free admission, and is expected to attract thousands of spectators.

Beyond the competition, the event offers a complete brand immersion. Attendees can experience Moutai's heritage through themed exhibition booths, a large art installation, and interactive cultural zones. A dedicated VIP area will host distinguished guests, including Singapore Members of Parliament, community leaders, and high-net-worth clients, with senior officials presiding over the awards ceremony.

This "high-end + mass appeal" dual strategy is designed to solidify Moutai's premium image while boosting its penetration in the regional market through a powerful fusion of sport, traditional culture, and modern brand experience.